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Saturday, April 22, 2006

Product review: Coca-cola Blak, 8 ounce bottle


Blak. It's gotten a lot of different reviews.

Negative: Long or Short - Could not be shorter on Coca-Cola Blak.

Positive: A friend IMd me on Thursday, and it went something like this--

Friend: coca cola blak DO NOT DRINK THIS SUBSTANCE!!!!
Me: yeah, I hear it sucks
Friend: wrong, it's incredible
Me: huh?
Friend: I'm warning you-- one sip and I was thinking that it would be sensible for me to quit my job and just lie around and drink blak. The stuff is liquid heroin!
Me: Really?
Friend: DO NOT DRINK THIS LIQUID. My work here is done.

Neutral: Yeah, it's meant to be the Coke answer to the Starbucks Frappucino and Pepsi category entrants. It only has 45 calories, so it's not too bad, and women seem to like it.

So this afternoon I passed by a 7-Eleven and figured that I could buy a single bottle there (they come in 4 packs at the grocery store). the cashier at the store asked if I had had it before, and I said that I had not. The guy behind me in line mentioned that he had not even heard about it.

The bottle is glass, so it is heavier than you expect. The plastic coating around the enntire outside makes it look plastic, so the weight is surprising when you pick it up.

The first sip is unusual, no doubt-- the coke taste is definitely ascendant but there is a sugary aftertaste. I expceted a more surypy taste, but it was relatively clean cola taste with a hint of coffee.

Not swill. It was expensive, and that would be an issue for me (1.79 with tax), but if the pricing was agressive I would think about drinking it occaisionally.

2 Comments:

At 11:55 AM, Blogger Fruta Vida Girl said...

Blak is VERY VERY ADDICTIVE, and way too expensive. When I wrote an email to complain they dismissed me. But I know if they get enough complaints the price will drop. I am writing Coca Cola a letter to complain about the price of Blak. I sent an email, and they were very dismissive, so I am starting a letter writing campaign. Here is their address if you want to send a letter.

Coca-Cola Enterprises Inc.
P.O. Box 723040
Atlanta, GA USA 31139-0040

or
Coca Cola
PO Box 1734
Atlanta GA, 30301.
If you want to email, this is their site submission form http://www2.coca-cola.com/mail/eQuery_other.html


(Or you can take Diet Coke and mix it with 1 1/2 tablespoons of iced coffee syrup like Ice Java)
My new morning drink

 
At 11:56 AM, Blogger Fruta Vida Girl said...

Yes Blak is EXTREMELY ADDICTIVE!! But the cost keeps me from being addicted. When I wrote an email to complain they dismissed me. But I know if they get enough complaints the price will drop.

So I am starting a letter writing campaign. Here is their address if you want to send a letter.

Coca-Cola Enterprises Inc.
P.O. Box 723040
Atlanta, GA USA 31139-0040

or
Coca Cola
PO Box 1734
Atlanta GA, 30301.
If you want to email, this is their site submission form http://www2.coca-cola.com/mail/eQuery_other.html


(Or you can take Diet Coke and mix it with 1 1/2 tablespoons of iced coffee syrup like Ice Java)

 

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